October is here, and you’ve likely picked out a spooky costume, set up scary decorations, and planned tons of black-and-orange Instagram posts. That’s great, because the Halloween season is one of the biggest moments of the year for social media engagement.

Instagram hashtags are still performing and can make your Halloween content more visible. So, whether you’re selling creative looks, showcasing creepy decorations, organizing events or just sharing your festive spirit, make sure to add the right hashtags to your posts.

This article covers the most popular Halloween hashtags for 2025 and explains hw to use them smartly. We’ll look at evergreen and trending Halloween tags, category-specific hashtags, and strategies to make your hashtags work better.

Trending Halloween Hashtags for 2025

Trending hashtags come and go quickly, but the good news is you don’t have to choose them manually. With tools like Toolzu Hashtag Generator, you can discover popular hashtags for Halloween within seconds. This AI-powered service utilizes a 12M+ database, so you’re unlikely to see any shortage of tags.

Here’re three simple ways to find the best Halloween hashtags for 2025:

Option 1. Keyword search. Type ‘Halloween’ or any other suitable keyword and instantly get a list of the most popular hashtags.

Option 2. Post-based suggestions. Published your post already? Enter the URL, and Toolzu will recommend optimal hashtags according to the content analysis.

Option 3. Image-related hashtags. Upload the image, and the generator will automatically find hashtags that match your picture.

Here’s the top ten trending Halloween hashtags in 2025:

#halloween #october #happyhalloween #spooky #scary #creepy #ghost #halloweencostume #halloweenmakeup #trickortreat

As expected, #halloween (134M+ posts) and #october (26.65M) are the most popular hashtags for Halloween this year.

Hashtag #halloween2025 is currently used in 239K posts on Instagram, and the number is growing daily — we’ve checked! Other related hashtags to try include #halloweentime, #halloween2025countdown, and #2025halloween.

Funny Halloween Hashtags

Not all Halloween content has to be scary. Lighthearted, witty, and — yes! — intendedly silly posts often become shareable. Funny Halloween hashtags will help you get that playful side of the holiday.

#squadghouls #restingwitchface #faboolous #spooktacular #creepyandcute

Halloween Decor Hashtags

If your account focuses on home decoration and DIY, Halloween decor hashtags will help you reach the right audience. These tags are especially popular for showcasing things like tablescapes, porch decorations, and home interiors.

#halloweendecor #halloweendesigns #spookyhome #pumpkindecor #halloweentable #diyhalloweendecor

Halloween Makeup Hashtags

Halloween is one of the major beauty events of the year, and Halloween makeup has long grown into a separate type of art. If you’re posting Halloween makeup tutorials or your own creepy transformations, related hashtags will connect you to an interested audience.

#halloweenmakeup #halloweennails #halloweenmakeupideas #costumemakeup #spookymakeup #halloweenbeauty

Halloween Costume Hashtags

Halloween costume hashtags is another category that is highly browsed in October. From horror cosplay to last-minute DIY outfits, apparel hashtags are great for inspiration and visibility.

#horrorcosplay #costumemakeup #halloweenapparel #halloweencostumeideas #lastminutecostume #diyhalloweencostume

Happy Halloween Hashtags

Overall, Halloween posts are all about fun, parties, and being part of a huge community. Halloween hashtags give a festive, feel-good vibe to your content.

#jaan #pumpkins #halloweenparty #halloweeniscoming #halloweenideas #halloweenseason #halloweenhorrornights #halloweenspirit #halloweennight #halloweentreats #halloweencookies #halloweenfood #halloweenlife #october31 #october31st #halloweencollection #halloweenshopping #halloweenreads #halloweeninspiration #halloweenlifestyle #halloweencakes #everydayishalloween #halloweenpets

Your Halloween Hashtag Strategy

There are various aspects involved into the Halloween hashtag strategy.

Frequency

If you use only high-volume, common hashtags, your post might simply get lost. If you only use rare tags, almost no one will see it. The compromise is a mix of frequent, medium, and niche hashtags.

Relevance

When deciding between reach and relevance, go with the latter. That Halloween makeup post deserves to have that specific hashtag. Relevance helps your posts surface to people who actually care, and that is better than hollow reach.

Remember the Limits

You can use up to 30 hashtags per post — this is the platform’s limitation. However, ‘can’ doesn’t mean ‘have to’. In fact, adding fewer, around 10 well-chosen tags, often results in better performance. Focus on quality and variety instead of quantity.

Niche and Micro Hashtags

Along with common, obvious Halloween hashtags, there are tons of specific, less frequent ones. However, these niche tags help you become part of different communities.

Here’re some examples:

#witchtok, #pumpkinpatch, #mylittlepumpkin

Tips for Using Halloween Hashtags Effectively

It is simple enough to add hashtags, but some planning beforehand is a good idea. Just adding #halloween will not necessarily make your post findable. Actual success occurs when you have planned hashtags. Below are practical tips for you to use Halloween hashtags effectively this autumn.

• Utilize popular, medium, and niche hashtags for every post.
• Keep track of trends and refresh your Halloween hashtag list on a weekly basis.
• Don’t copy and paste the same tags in every post. Adjust and use the right hashtags.
• Track which hashtags perform best for your account.
• Combine hashtags with geotags if you’re promoting a local event or business.

Conclusion

October is the season of pumpkins, cobwebs, and jack-o’-lanterns — all found in Instagram posts. Halloween is about creativity and connection, and with the right hashtags, your posts will both capture the spirit of October and find the right audience to share it with.