No one expects a clown talking them into purchasing while rolling a cart down the aisle at Walmart. Well, in the online space, about half of the users anticipate that brands behave like that. This doesn’t mean you need to become a copycat and blatantly plagiarize Ronald McDonald, but it’s still worth thinking about how to make your content enjoyable.

With over two billion monthly active users worldwide as of early 2024, Instagram is clearly a highly addictive platform. Yet, continuous informative content won’t play in your favor. People mostly prefer to take up social media for entertainment. So why not give them what they want?

In the article we are going to elaborate on how to well-craft your feed content without turning it into a funny pics dump.

Spicing Things Up With Humor Should Never Turn Into the Main Course

As any marketing strategy, applying humor with a promotional perspective is a double-edged sword. Being super serious on social networks, where memes and cats make it to the tops, leaves a great deal of users remaining unengaged. Some even get annoyed with posts related to the company’s achievements instead of sharing viral content. A bit of merrymaking in the feed gets things vibrant.

Check out the extra benefits brought in:

Adding the emotional element. Linear communication is a modus operandi in the online space. Staying in touch with the audience is a key point to grow a brand's account. In other words, your content should provoke reactions. Since the IG community is swamped with the content, users now are rather stingy with feedback. Spreading positive vibes help ingratiate yourself with an already biased social group. It is always good to remember that a relaxed and happy user is more inclined to follow, leave likes, and comment.

Hitting the audience’s pains. Any joke is only half a joke. The second part names a specific problem in a suggested context. After you remove the comic layer, there is exactly what touches a person and causes a response. Thus, analyzing how your audience reacts to this or that passage allows identifying the shadow sides of the niche. Knowing the potential pitfalls will help you gain a competitive advantage as you will be aware of what your product should be to win a user's heart.

Getting the most of current trends. Trend watching is a must-have for stable IG advancement. What has generated traffic before becomes outdated. Engagement falls, and so do the statistics. Creating fun media with viral videos or voiceovers is the easiest way to stay afloat. Efforts are worth making as you can quickly gain momentum through trends without investing heavily on targeting or ads.

Learn more about the hype around Pedro the Dancing Raccoon.

However, things are not so rosy. Along with transparent advantages, making the most of the strategy can be a real challenge. A basic content scheme for a business account suggests the following ratio:

A clear bias towards fun leads to:

No clear brand vision. Social media is a powerful market positioning tool. It shapes the brand image, conveying values and strengthening reputation. If we talk about a business account, the opportunity to cheer up the target audience is more of a pleasant bonus than an end in itself. This means that you should not turn your profile into a public page with memes and funny quotes.

Important info may get missed. An IG account is a strong tower for advertising and sales. Brands can announce products and services, pitch promotions and discounts, organize sweepstakes, and generally do everything that helps the user make a purchasing decision. Shifting the focus to entertaining content automatically reduces the number of leads on the platform.

Well, let’s check out some vivid examples to figure out what does and don'ts for the best performance of your feed.

McDonalds, GenZ’s Pleaser and Millennials Nostalgic Vibes

They say, you can’t sit on two chairs. Well, the world's largest fast food restaurant chain is ready to break the rule. To get 69 million daily customers, the SMM-specialist had to build an entire marketing sofa to accommodate all its diverse fans.

The epic plan to create limited edition sauces in collaboration with “Jujutsu kaisen”, the Guinness World Records most-watched anime series, is ambitious in its own and destined for success.

Yet, participating in 23XI Racing in a custom Toyota is just an incredible level of skill. Anime, racing, bangers, and cracking good food perfectly align with a basic preferences set of an average teenager.

For those who are too grown up to get thrilled by stuff like that the company plays one more creative card. We can roll our eyes and grumble about weird teenage values all we want, but who wouldn’t want to experience that carefree time again? So, the Millennials simply have no chance of giving up the wonderful Grandma McFlurry.

On top of that, you are welcomed to share your grandma nicknames or watch a touching video on how to embroider that very pink cup.

Experiment with topics if you don't have a large audience. Diversified content reaches a wider coverage.

Netflix, the Sharpest Tool in the Shed

A streaming service for films and TV series decided to use its own product (okay, the rights were acquired) to leverage its social networks. And it turned out to be right. All entertainment content is based on released films and premieres, which works great, recalling old works and stirring up interest in coming ones.

Whatever hard-to-believe it may be, the first part of “Despicable Me” got on big screens back in 2010. However, screenshots of minion themes are still the ultimate joke catalyst.

To retain the audience still engaged, after suddenly splitting an eight-episode season into two parts a month apart, it’s time to post something encouraging to keep people waiting.

Well, or a couple of pearls of thought from the first drop will also do.

For the record, the corporation went the extra mile and had a blast on TikTok. They have designed an AI-filter that is turning the user into a true Bridgerton. Well, about 400 published clips indicate that the idea touched the right chord.

All these insights can be discovered by simply going through two accounts. Just imagine what will happen if there are tens? What if we multiply the same amount? With so many techniques and approaches, it is natural to find your head in a whirl .

In order not to miss out on good ideas, keep content offline so that you have access at any time you want. The Inflact’s service allows a user to download Instagram content online, so you don't have to worry about registering or installing the app.

However, even if you know how to save content from Instagram, it is not always possible to scroll through successful accounts to find something for inspiration.

Zara, More a Look Book Than an Engaging Page

One of the most popular business accounts on Instagram doesn’t offer much entertainment content. The most creative thing you can get here is an aesthetically pleasing model showcasing seasonal collections. If you go to the official website, you won’t really notice the difference with the social media account. And it should be!

The company seems not to consider it necessary to bother as the brand is anyway doing well. In addition, the beauty and fashion industry is in demand on the platform.

But, if we are talking about engagement, such posts perform poorly. The Massimo Dutti can only boast 4.9M subscribers, as opposed to 61.8M of its more successful niche brother. So, it’s easier to track which posts in the feed perform better.

Let's take a standard professional catalog post and a thematic one congratulating you on the start of the holiday season. Just compare them by likes:

It’s not difficult to put two and two together to infer that entertaining content gets people hooked.

Conclusion

Humor in advertising increases brand awareness, arouses interest, and generally has a good effect on the profile learning process. If you want to get more media attention, funny content will come in handy. Knowing how to download content from Instagram helps skim the cream and get top-notch content ideas. However, industry captains can be forgiven for turning a blind eye to this, since such content has little impact on understanding the brand, its values and overall the product.